Adams: Time to precipitate quality, and the year to open the future!
2020-06-04
In the 1990s, Italy's Adams (ADAMS) hardware was introduced to China with a global expansion strategy, and it took root in China's hinged and slide production center, Guangdong Shunde. Relying on the strong strength of the Italian Adams International Group and the forward-looking leadership of Mr. Ye Weizhong, the chairman of Guangdong Adams Metal Manufacturing Co., Ltd., the development of the Adams brand in China has become a professional home hardware brand in the pilot industry.
After 29 years of wind and rain, Adams' products have penetrated into the home life of millions of consumers and are trusted by people. Recently, the Huiya-home hotline reporter came to the Adams headquarters in Guangdong to talk to the top leaders of the company and listen to the story of a brand entering the age of standing.
People-oriented ? corporate style
Walking into Adams, it seems to be in a modern garden surrounded by natural scenery. The dignified office building stands proudly, the golden kumquat is surrounded by rich green leaves, and the silence of the dragon orchard is accumulating for the spring of the coming year. The peacock under the tree enjoys the warmth of winter and everything looks so comfortable. This artistic conception has a glimpse into Adams' pursuit of work and living environment, and also hints at the implementation of the "people-oriented" belief.
Adams style
Appreciating the fresh and natural corporate style can not help but make people happy. In response to this situation, Mr. Liao Shaowen, deputy general manager of Adams, admitted to the reporter that this is the fourth production base that Adams has expanded since its establishment. The actual use area is 110,000 square meters, covering ten large-scale production workshops and office buildings. Buildings such as exhibition halls, R&D test centers, etc., with standardized production and strong production capacity. At the beginning of the company's establishment in 1990, the Adams factory was only 2,000 square meters. With the gradual changes of the years, the company is also growing. As a result, Adams' production base has also expanded from 2000m2 to 7326m2, 23310m2, 110000m2... These ever-increasing and accurate data carry the development history of Adams for 29 years, and also contain a company from establishment to growth, steady and steady The growth of the bit.
Adams Exhibition Hall
With the advent of the new era, the brand in the market has begun to become generalized, and people's cognition has become increasingly blurred. Only by directly hitting the brand image of the people and clearer brand positioning can we quickly grasp the eyes of consumers. In 2017, Adams, who is well versed in the development of the market, began a comprehensive upgrade of the brand image. In the brand VI design, Adams used the theme color that has not changed for many years - red, with a light gray background color, giving a comfortable visual experience, but also better highlighting the product, making the brand impression deeply rooted, blooming unique charm.
Modernization process ? Production layout
In order to understand the current production layout of Adams, the reporter followed Liao into the production workshop of Adams, dozens of magnificent equipment are working tirelessly, and the parts and materials produced on the assembly line are assembled one by one. Surprisingly, in the ten large workshops, the number of labors that can be seen is extremely small, basically only distributed in the control positions of each running machine. In this regard, Liao explained to the reporter that the hardware industry is a labor-intensive industry and has long relied on artificial resources to complete and promote manufacturing. In the past, after 60 and 70, it was the main labor force in the society. The cultural level of people in this age group is generally not particularly high. In order to support the family, they usually go to the manufacturing work with lower employment conditions. With the improvement of China's economic level, people's requirements for the working environment have also become higher. Due to the poor environment of traditional intensive labor and the continuous development of the local economy of foreign labor, fewer and fewer people choose to work in the south.
Mr. Ye Weizhong, the chairman of Adams, had expected the development of the era to bring about such changes very early on, so he began to develop the automated production line. In the past 9 years, every production workshop of Adams has been equipped with automation equipment, covering more than 80%, saving labor, controlling labor costs, reducing production error rate, improving product quality and overall operation efficiency. . The worker is mainly responsible for observing whether the operation of the machine is normal, and whether the quality of the product is qualified, and the whole process is simple and clear.
Intelligentization and automation are the hallmarks of modern civilization and the scale of the modernization process. It is also a proof that enterprises are changing on the road of development.
Craftsmanship ? Product development
At the same time, Adams has always insisted on the development of the "artisan spirit". The so-called "artisan spirit" is the in-depth study of products, the deep analysis of people's living habits, and the interconnection of the two to find the most perfect point of convergence. For Adams, the perfection of the product line is a never-ending journey, worthy of eternal exploration. When the reporter followed Liao's pace to the Adams R&D test center and saw the various components of the hinge and the fine operation of each test instrument on the shelf, such rigor could not help but awe and belief in the "extreme".
Adams R&D Center
In the daily home life, although the hinge has a small proportion in the customized products, it is one of the key factors affecting the user experience and the service life of the product, because the opening and closing of each swing door requires a hinge to function. . People's lives are infinite, and the pain points they encounter are also endless. If you want to create an irreplaceable hinge, then it must be different. To this end, Adams has undergone numerous overthrows and reconstructions, and an upgraded version of the new generation of hinges - three-dimensional hinges finally come out!
Compared with the hinges on the market, the uniqueness of the three-dimensional hinge is the improvement of the three points of detail: one is the upgrade from the round spring to the square spring, which enhances the opening and closing life of the hinge; the second is the cylinder diameter from 8.2mm. The expansion to 9.5mm improves the stability of the switch door; the third is the design of the small angle buffer, which can realize the squeeze buffer, which avoids the noise troubles.
Adams R&D Testing Center
In addition, because the kitchen is generally dominated by women, the upper cabinets of the cabinets tend to be relatively high, which is very unfavorable for women with small size. Therefore, Adams launched a smart solution for this pain point, using intelligent organs to control the use of cabinets, fully ergonomic design, reflecting human care.
As General Liao said, the development and improvement of products is an endless road. The environment of the big era is still changing, there are boundless possibilities in the future, and there are boundless challenges. From the complexity, to the simple and easy, continuous optimization, and improve the perfect integration of product form and material, can achieve the balance between technology and aesthetics. Such a pursuit also indicates that Adams' future will create more extraordinary achievements, break through the core and open up the future!
Author's handwritten:
The reason why a brand can develop for a long time is not accidental, and it is by no means a process of getting along. Adams has gone through 29 spring, summer, autumn and winter, and spent 29 years to precipitate the brand's cultural heritage and product quality. This is a belief about "concentration" and "ingenuity". Do not live up to the passage of time, Adams blooms like a mature flower, shining colors, that is the beautiful light of the years.
The arrival of 2019 means that Adams has entered the age of standing - the 30th year of the journey, which will be one of the important milestones in the history of the brand. I believe that in 2019, the new start, Adams will be able to ride the wind and waves, and move forward!
