【Entrepreneurial story】Weizhong Ye: Innovation, let Adams still
2020-06-13
Chairman of Guangdong Adams Metal Manufacturing Co., Ltd. WeiZhong Ye
Guangdong Adams (ADAMS) Metal Manufacturing Co., Ltd. (hereinafter referred to as "Adams") was founded in 1990 in Foshan, Guangdong, China. It is a professional manufacturer of high-end European-style, American-style dark hinges, drawer slides and other furniture hardware accessories. As a veteran hardware company that has been developing for nearly 30 years, Adams has been "standing on the shoulders of giants" since its inception. It originated from precision manufacturing in Italy and set the tone for product quality with European standards.
The brand that has been developing in the hardware industry for more than 30 years is worthy of respect. This not only means that it participates in the main process of China's reform and opening up, but also that it has become a strong brand forged from the full competition of the market. Why can Adams develop brilliantly for 30 years? What is the value core behind it? In this regard, Adams Chairman Ye Weizhong told us in detail about the mystery of the brand's development.
Adams Factory Panorama
【Be a fashion furniture hardware product with soul】
Initially, Ye Weizhong stepped into the society and worked as a hardware technician. After a few years, he opened a mold and workshop. This experience allowed him to acquire more technical knowledge and learn more market information. It laid the foundation for him to start a production enterprise in the future.
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Not long after the mold workshop was opened, Ye Weizhong wanted to create a career in the market. At that time, the hardware market was in a period of vigorous development, especially the hardware industry of Leliu had a deep foundation. Reform and opening up have improved people's living standards. People's taste of furniture has become more fashionable. At this time, Italian furniture manufacturing is famous all over the world. Therefore, Ye Weizhong decided to introduce the Italian Adams brand to make furniture with soul and more fashionable atmosphere. Hardware products.
At the beginning of the establishment of the company, Adams took the lead in introducing the concept of “the perfect opening and closing movement of the door” to China, aiming to create a smooth and smooth hardware product experience for consumers, paying attention to the mechanical structure of each detail and making the traditional blackboard structure more Smart and smooth.
【Focus on intellectual property rights and take the road of independent innovation】
Adams has developed to the present, spanning nearly 30 years, and has experienced numerous ups and downs in the market. In this process, it is necessary to talk about the most influential challenges to enterprises. Ye Weizhong believes that it is an intellectual property issue. In fact, Adams encountered similar helpless lessons in the development process, because the patent authorization was stuck, which caused the development of the company to be damaged.
But from another perspective, this has also become a development opportunity for Adams. Due to the limitations of patents, Adams quickly moved to the path of independent innovation.
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Over the years, Adams has continuously strengthened its independent research and development capabilities, so that the product experience and manufacturing efficiency have been continuously upgraded, and it has also promoted the sound development of the domestic hardware industry.
Twenty-nine years ago, the domestic hardware industry was still in the primary development stage; after 29 years, the industry has matured, and domestic brands have also realized the transformation from the initial counterfeiting to the current innovation.
As a participant in the industry, Adams will continue to innovate to improve its overall competitiveness and gain development opportunities in the future market. After all, although the overall innovation capability of the domestic hardware industry has improved, it is still in a homogenous competition pattern, and many products do not have their own intellectual property rights.
In particular, the recent "Huawei Incident" has made Adams realize that independent intellectual property rights are the cornerstone of future development. To win the future market, it is necessary to innovate and own independent intellectual property rights.
【The opportunity for development is still on the road】
In Ye Weizhong's view, innovation is the key to long-term development of the company. Adams will continue to innovate, whether it is product development or management. And this is the secret of Adams' ability to maintain stable development for nearly 30 years. For a company to succeed, reputation is an important cornerstone of business management. Quality is the vitality of enterprise development, and service is to consolidate the core interests of customers.
All along, Adams adheres to the tenet of credit management, quality first, and service in place, and is committed to making enterprises a favorite target for consumers.
If you want to explore the success of a business, I think it is inseparable from the thinking and pattern of the helm. No matter the credibility, quality, and service, it is actually the style of corporate behavior that is derived from the thinking pattern of the helm. It breaks away from the internal execution level of the enterprise, the upper-level strategic decision-making ability of the helm, and the long-term goal planning ability. Enterprises achieve long-term and stable development.
Ye Weizhong and Adams are such a person. For the future development of Adams, Ye Weizhong will continue to adhere to the vision of “based on the world, independent innovation, and continuous research and development” to polish the products to a more comprehensive competitiveness.
The development time of nearly 30 years is enough for a domestic hardware brand; but seniority is not the inevitable basis for the brand to occupy the market advantage.
For this, Ye Weizhong always maintains a modest, low-key style. He said that even after 30 years or more, Adams is still in an expansion stage, and the opportunities for development are still on the road. He hopes that Adams will continue to innovate and make the company's products more forward-looking, leading and independent.
